Case Study Starbucks And Second Cup - 2768 Words

Corporate Social Responsibility Audit report on Starbucks and Second cup SUBMITTED BY SUBMITTED TO Contents Introduction 3 Issues of coffee industry 3 CSR Priorities and Policies of Starbucks: 4 Objective Analysis of Starbucks 8 Recommendations for Starbucks 10 CSR priorities and policies of Second Cup 11 Objective analysis of Second Cup: 12 Recommendations for Second Cup: 13 Introduction We are chosen two company of coffee industries Starbucks and Second cup. The coffee industries are doing profitable business in the world. The demand of tea and coffee is increasing with the changing trend of the society. The consumption of coffee and tea is high then other beverages. The coffee industries are number of social, economic and environmental issues. In the following paragraph I will state the major social, economic and environmental issues. Issues of coffee industry 1. Social issues: - People are becoming very health conscious that’s why its market becoming declined. Health and energy drinks are becoming competitors of coffee industry. Farmer’s livelihood is totally dependent on coffee crops. They earn money by planting coffee and create social problems such as child labour. These industries earn lot by selling their end products but their producers earn very low only 10% of retail price. Poverty, child labour, low wages, long working hours, noShow MoreRelatedCase Study : Starbucks And Second Cup3253 Words   |  14 PagesAudit Report on Starbucks and Second Cup SUBMITTED BY: SUBMITTED TO: Daljeet Grewal Wendy Thompson Harmesh Kaushal Navneet Kaur Rajinder Kaur Contents Introduction 2 Issues of coffee industry 2 CSR Priorities and Policies of Starbucks: 2 Objective Analysis of Starbucks 2 RecommendationsRead MoreArgumentative1000 Words   |  4 PagesArgumentative Back to the mid 2008, starbucks announced that they were closing 75% of its store in Australia (Patterson, Scott Uncles, 2010). It was a huge and unexpected closure to this big coffee company, lots of media and Australian rated Starbucks as â€Å"failure† in Australia. But situation was totally different from Asia market, Starbucks reached their great success in Asia. As the world’s largest coffee company, Starbucks now faces lots of judgment because of the store’s closure in AustraliaRead MoreStarbucks Case Study1534 Words   |  7 PagesStarbucks - 2008 Cognition gives the companies information on how consumers respond to different marketing stimuli they face for the products used. It has to do with customer’s thinking and how do they behave toward a particular product. To be more specific and also reading the book â€Å"cognition refers to the mental structures and processes involved in thinking, understanding, and interpreting stimuli and events.† (Peter amp; Olson, pg. 21) Based on my personal experience I don’t really knowRead MoreCase Study Analysis: Starbucks Coffee1159 Words   |  5 Pages Case Study #1 Starbucks The cause of this case study is to evaluate and recognize Starbucks growth in the past decades. Starbucks was established in 1971. The industry for coffee at the time was in decline for almost a decade. The consumption of coffee back then was mostly at home or â€Å"Away from home† either with a meal at dinner or restaurant. In larger cities like New York or San Francisco they have specialty coffee roasters for example Peet’s. The main goal of Schultz was aiming with thatRead MoreSecond Cup1062 Words   |  5 PagesRunning head: CASE STUDY: SECOND CUP Case Study: Second Cup Audrey Fortin, Joshua Hartson, Ashley Jardine, amp; Andie Walker Turner St. Lawrence College Marketing Principles Kip Tuckwell November 28th, 2011 Case Study: Second Cup Second Cup’s strengths are: * They offer a unique coffee experience. Second Cup focuses on the atmosphere of their shops and pays a great attention to detail. Unlike their independent counterparts, Second Cup has the resources to create a universal ambianceRead MoreStarbucks Marketing Mix1198 Words   |  5 PagesStarbucks Marketing Mix ï ¿ ½ PAGE * MERGEFORMAT ï ¿ ½1ï ¿ ½ Starbucks Marketing Mix Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the world s largest coffeehouse chain. MARKETING MIX DEFINED A marketingRead MoreStarbucks Swot Analysys1228 Words   |  5 PagesStarbucks Case Study Starbucks has been a household name for over 20 years. It is the largest coffee house in the world with over 17,000 stores in 50 countries (Wikipedia Website, 2011). How can a giant like Starbucks stay on top of the coffee market yet retain its personal small coffee house feel? Starbucks continuous strive and strategic management plans have proven beneficial in keeping to the goals of the organization. Strategic Management-Setting the Mission and Goals The firstRead MoreStarbucks SWOT Analysis1447 Words   |  6 PagesStarbucks-Via Synopsis: Inspired by the book and the movie about Moby Dick, Starbucks first opened as a storefront in Pike Place Market in 1971. It wasn’t until 1984 when Howard Schultz joined the operation as a chairman, president, and chief executive officer, and introduced to Starbucks the new Italian breed of coffee bean and Italian style of coffee drinking; a style that refreshed the idea of socializing and interacting among people of all walks in times that corporate life style was winningRead MoreObservation Study1395 Words   |  6 PagesObservation Study Situation I went to a Starbucks store near DU twice to conduct the observations. First, I went there on March 26 and stayed there from 8:00am to 9:30am. Then I went there on the next day and stayed there from 10:00am to 11:00am. I mainly observed the physical layout of this store, the in-store environment, the price of the coffee, the reactions of the customers and the performance of the staff. As for the performance of the staff, I observed their genders, ages, facial expressionsRead MoreStarbucks Marketing Mix1503 Words   |  7 PagesStarbucks Marketing Mix ï ¿ ½ PAGE * MERGEFORMAT ï ¿ ½2ï ¿ ½ Starbucks Marketing Mix Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the worlds largest coffeehouse chain. MARKETING MIX DEFINED A marketing